7 Reasons SMS Messaging Has Been Trending in Kenya

7 Reasons SMS Messaging Has Been Trending in Kenya

7 Reasons SMS Messaging Has Been Trending in Kenya: Here’s why text messaging is going to continue to rise in 2022. In 2022, SMS messaging will be the #1 form of communication across various nations. This is because phone numbers are increasing exponentially, and people are growing more and more reluctant to use the phone. With increased messaging, people are more likely to look for SMS to find out what others’ chat programs are using. Here are the leading trends to watch in 2022 and beyond

  • SMS marketing scheduling 

56% of businesses use SMS marketing for scheduling reasons. People are growing every day and more reluctant to use the phone. And without chat programs, people would be on their search for messages. There are various SMS broadcast software businesses use in this era.

However, you may save a lot of money by using digital marketing while still collecting valuable information about consumers’ interests. 

  • Communication preferences 

In 2022, almost half of all users will want their communications built into their phones and not via apps. This means that apps will no longer be necessary to help with communication. People will contact their family and friends directly and not worry about hitting a chat program up. 

  • Prompt user response

90% of SMS marketing is read within the first 90 seconds. SMS messaging is reading- it’s natural. You don’t need to read the message to understand what it is. And if you’re like most people, you’ll be using it. 

SMS messaging is still the go-to communication system for most people. The main reason? It’s easy to use, and it’s natural for users.

  • High open rate

Most text messages have a 98% open rate. This means that people send and receive text messages using the internet, even though many would rather not do so. The open rate is left when people die out because it is no longer necessary to send and receive text messages. With the rise in text messaging, the open rate will likely increase. It is also worth noting that phone numbers are increasing, encouraging people to use text messages.

  • Improved Clients’ attention

70% of customers say SMS is a good way for businesses to get their attention. Phone numbers are increasing exponentially, and people are increasingly reluctant to use the phone.

It makes it simple for you to get in touch with the right people. Assume your target market consists of African-American guys between the ages of 23 and 35 who are single and make at least $35,000 per year. 

  • Customer Support

The majority of respondents want to text businesses back about customer support issues. Hence, many people want to use text messaging for customer support when starting a business. The most recent study that we could find shows that 71 percent of people would be comfortable calling a customer service line with a text message. Lobster is one great example of a successful business using text messaging for customer support. 

  • Advantage over emails 

With the rise of smartphones, you can witness a global shift in the way people communicate. According to a study by lights, the average customer has 192x more unread emails than text messages. 

But it won’t be just SMS that will continue to rise in 2022. Snapchat, LinkedIn, Facebook, Twitter, Instagram, and even your email notifications will continue to trend up. Because people are increasingly turning to social media for everything, the first thing that will trend up is SMS messaging.

  • AI Execution

SMS will continue to rise in 2022 because humans are going to become increasingly computer-based. This means that people will be easier to communicate with than phone numbers. Text messaging will become even more popular because people will be easier to find than phone numbers. Additionally, humans will become more computer-based and will understand more than before. This means that AI will help you send more messages than before, and this trend will continue to rise in 2022.

 

Conclusion

SMS messaging is on the rise in 2022, and there are some great reasons for this. 50% of customers say SMS is a good way for businesses to get their attention. On average, consumers have 192x more unread emails than text messages. Finally, most respondents want to text businesses back about customer support issues.

 

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